1. Introduction
Welcome to SQARP (“we,” “our,” or “us”). This Privacy Policy explains how SQARP Retail Information AB collects, uses, and protects personal data when you use our website (www.sqarp.com) and related services.
We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.
2. Data Controller
SQARP Retail Information AB
Org. no: 559258-7991
Luntmakargatan 15
111 37 Stockholm, Sweden
Email: info@sqarp.com
Phone: +46 (0)8 12 85 58 89
SQARP is the data controller for personal data collected via the website.
For customer data processed within our platform, SQARP may act as a data processor on behalf of its clients.
3. Categories of Personal Data
We may collect and process the following categories:
a. Contact & Business Information
- Name
- Email address
- Phone number
- Company name and role
b. Account & Service Data (if applicable)
- Login credentials
- Usage data within the platform
- Customer configuration data
c. Technical Data
- IP address
- Browser type and version
- Device type
- Time zone and location (approximate)
d. Usage Data
- Pages visited
- Click behavior
- Session duration
4. How We Collect Data
We collect data:
- Directly from you (forms, demos, contact requests)
- Automatically via cookies and tracking technologies
- Through agreements with customers (for SaaS services)
5. Purpose of Processing
We use personal data to:
- Provide, operate, and maintain our services
- Manage customer relationships
- Respond to inquiries and demo requests
- Improve website performance and user experience
- Ensure security and prevent fraud
- Comply with legal obligations
6. Legal Basis for Processing
Under GDPR, we rely on:
- Consent (e.g., cookies, marketing)
- Contract performance (providing services)
- Legitimate interest (improving services, security)
- Legal obligation (accounting, compliance)
7. Cookies and Tracking Technologies
We use cookies and similar technologies to improve functionality and analyze traffic.
Types of cookies we may use:
- Necessary cookies
Required for the website to function properly - Analytics cookies
Help us understand how visitors interact with the website - Marketing cookies (if applicable)
Used to deliver relevant content and track campaign performance
You can manage or withdraw your consent at any time via your browser settings or cookie banner.
8. Data Sharing
We do not sell personal data.
We may share data with:
- IT and hosting providers
- Analytics providers (e.g., Google Analytics, if used)
- CRM and communication tools
- Authorities when required by law
All third parties are bound by data processing agreements (DPAs).
9. International Transfers
If personal data is transferred outside the EU/EEA, we ensure appropriate safeguards such as:
- EU Standard Contractual Clauses (SCCs)
- Adequacy decisions by the European Commission
10. Data Retention
We retain personal data only as long as necessary:
- Contact requests: up to 12–24 months
- Customer data: as defined in contracts
- Legal obligations: as required by law (e.g., accounting records)
11. Data Security
We implement appropriate technical and organizational measures, including:
- Access controls
- Encryption where appropriate
- Secure hosting environments
12. Your Rights (GDPR)
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure (“right to be forgotten”)
- Restrict processing
- Object to processing
- Data portability
- Withdraw consent at any time
You also have the right to lodge a complaint with:
Swedish Authority for Privacy Protection (IMY)
13. Data Processor Role (SaaS Customers)
When SQARP processes personal data on behalf of customers:
- We act as a data processor
- Processing is governed by a Data Processing Agreement (DPA)
- Customers remain the data controllers
14. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.
16. Contact
For privacy-related questions or requests:
Email: info@sqarp.com
Address: Luntmakargatan 15, 111 37 Stockholm, Sweden
Last updated: April 16, 2026